The Serbian Business Directory (Privredni Imenik Srbije) is the first B2B edition in Serbia with the database of active business entities from the Republic of Serbia and a platform for information exchange and provision of direct marketing services. All editions of the Serbian Business Directory (website, catalog and program/cd) are bilingual, in Serbian and in English.
The Serbian Business Directory is a business publication made in accordance with B2B (business to business) direct marketing concept and its aim is to enable the direct communication of advertisers and users, direct exchange of information and also a preliminary analysis of the situation in a specific field i.e. market or within a specific business category and activity in the territory of the Republic of Serbia.
As a rule, the users of our editions in Serbia are from the administration and management segments: directors, owners and senior managers of business entities, regardless of their size, structure, organisation form or origin of capital.
For Serbian firms, an advertisement in any of the editions of the Serbian Business Directory guarantees its publication in all of its three media; first on the Internet, and then in the printed and electronic editions, in Serbian and in English, for the period of at least one year.
For foreign firms, adequate space on the English pages of the website (www.B2B-Serbia.com) is provided for presentation of products and services they offer, both in English and in Serbian.
Depending of the type of advertisement on the website, clients may also count on an appropriate space in the Catalogue of the Serbian Business Directory for the following year (a colour advertisement of a particular format). All advertisers will get free software B2B Serbia – Program/CD in English and the Catalog of the Serbian Business Directory in Serbian and in English for the following year, in which they will also have an advertisement.
Advertising on the website of the Serbian Business Directory
Online Serbian Business Directory is one of the most visited websites from the category of B2B portals in Serbia and the number of visitors has been increasing over the years. In addition to the news pages, pages for database search of the Serbian Business Directory, pages of the directory (address book), info pages of firms as well as the Classification of Activities pages are the most visited pages on the website. The website of the Serbian Business Directory is very well positioned on all the Internet browsers, not only due to a large number of pages and regular content update, but also due to optimisation of all website pages on a regular basis (SEO).
Advertising in the Catalog of the Serbian Business Directory
An advertisement in the printed edition of the Serbian Business Directory – Catalog, guarantees its access to tens of thousands of business entities from the entire Serbia, since after the distribution to subscribers, during the following year the catalogue is distributed for free to all business entities and other interested parties with whom the Serbian Business Directory wishes to establish a contact and any cooperation. These parties are not only firms, companies, entrepreneurs, organisations and institutions from Serbia; a special attention is also paid to the catalog distribution to fairs, embassies, commercial representative offices and chambers of commerce in Serbia and abroad.
Special advertising services in the Serbian Business Directory
In addition to advertising on defined advertising positions on the website of the Serbian Business Directory, the publisher may also offer additional advertising services (packages) in several options: in News, on the front page of the website, in Offer/Demand segment on the front page with the link to the advertiser’s info page, through the monthly Newsletter of the Serbian Business Directory, and in the form of Premium Advertising on the website of the Serbian Business Directory for browsing on mobile phones and tablets.